Business Incubator · 5 min read
Storefront best practices
Turn browsers into paying local customers.
Opens your print dialog — choose “Save as PDF.”
1. Your logo & banner
- ✓Use a clean logo on a white background — it shows crisp on your card and in link previews.
- ✓Blurry or dark photos cost you clicks. When in doubt, simpler is better.
2. Write a description that sells
- ✓Lead with what you do and who you serve: 'Family-owned roofing serving Eau Claire since 2019.'
- ✓Name your town(s) — it helps you show up in local search and builds trust.
- ✓Skip the jargon. Write like you'd talk to a neighbor.
3. Listings that convert
- ✓Every listing needs a real photo — listings with images get far more clicks.
- ✓Be specific in titles: '4x12 sidewalk with mulch' beats 'concrete work.'
- ✓Show a price or a clear 'Free estimate' — uncertainty kills conversions.
- ✓Pick the right call-to-action per listing: Book, Call, Buy, Free estimate, or View menu.
4. Build trust fast
- ✓Collect reviews — ask happy customers right after the job.
- ✓Keep your hours, phone, and service area current.
- ✓Respond to inquiries quickly. Speed is the local advantage.
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